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RICHELIEU INTERNATIONAL FACT SHEET SKU Colour Taste ABV Shelf Life Storage Ingredients Colourants Sugar Acid Carbonation Energy Variant Role Target consumer Occasion / Need State Focus Channels List Price Competitors 12 x 750 ml Golden Amber Aromas reminiscent of ripe plums and prunes with hints of vanilla, mocha, and almonds; with a refreshing, full-bodied flavour on the palate and a smooth, clean, and dry finish. 43% ABV 36 months Store in unopened, original packaging under controlled storage conditions. Store in a cool, dry area, away from extreme hot and cold conditions. Grape spirits, water, sugar, caramel Caramel (WBS) 7.1 g/l None None 506 KJ / 50 ml Trial, affordability & landing accessible premium Realist, age 28 - 45, Male skewed, resides in urban areas Celebrate life in all moments Retail liquor stores, bulk liquor stores, social eating and drinking R199 KWV brandy Functional Benefit Perfectly balanced, smooth character brandy, made in the style of Cognac Emotional Benefit A partner in my unwavering passion for life Brand Essence Demand Moment Core Demand Moment Halo Consumer Typology Exploration of all life’s richness Turn up and have fun Easy sociability Realis |
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